This nationally known fashion retailer wanted to create fun graphic designs for their line of reusable shopping canvas and plastic bags.
Clever wording was needed to prompt the buyer to “think green” while still enjoying the whimsy of a fashion buying experience. The messaging was clear, "re-use" and keep on shopping. To achieve this, charming and feminine graphics were combined with retro era font styles.
Beyond the eco-friendly communication, the goal was to achieve an artistic fun statement, that embraces the brand, while reinforcing the consumer's desire to help save the planet.