Case Study
eTextbook
eTextbook eTextbook

The Challenge

Create an Online User Interface for an Educational electronic Textbook

A leading educational publishing company wanted to create a branded look for their eTextbook division.

They needed a user interface design that was engaging, modern and relatable for younger sophisticated audiences.

The approach was to incorporate clean colors and bold typography in a mobile style aesthetic.

Refined typography, photo tiles and pencil thin, hand drawn icons were used to create a high end web experience and capture the reader's imagination, in a familiar web experience.

Two concepts were developed using serif and sans serif fonts, with two optional color schemes.

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Linda Atamian
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