The Challenge
A well know NYC self storage and moving company wanted to update their website and online image. Manhattan Mini Storage (MMS) is a family-owned and operated self storage and moving company based in New York City. It is the largest personal storage company in New York, and one of the largest in the United States.
The company is known for its controversial, political, and pop culture- related advertisements that speak to the people of New York City.
For years now, the NYC storage company has taken pride in its cheeky, often topical billboards and mass-transit ads.
It's a natural progression that the company would want their online presence to be an extension of it's very New York personality and vibe.
Three concepts were presented that reflect very different moods. All evoke a clean, uncluttered look for the online brand.