Case Study
Branding / Print
Sky River Helicopters

The Challenge

Create an impressive package of marketing materials, via a pocket folder with multiple inserts

This full service flight school and tour company needed marketing materials to provide information about their services and help establish a brand identity.

The vehicle for this was to create an eye catching pocket folder presentation with five inserts outlining their wide array of certifications and programs.

Bold colors and large scale photography were used and the Sky River Helicopter logo was prominently featured throughout all materials to further promote brand identity.

Each insert was two-sided with extensive content. The challenge here was to organize it a readable manner, but hold maximum impact. This was accomplished with sophisticated and clean typography to enhance readability and engage the reader.

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Linda Atamian
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